A practical guide to turning an idea into a viable business in Africa.
In particular, readers will learn how to validate their idea before investing, analyse their market and competitors, define a viable business model, structure their project, prepare for launch, find their first customers and lay the foundations for sustainable growth.
More than just a theoretical book, *From Idea to Market* is intended to be a practical guide for entrepreneurs, students, project leaders, freelancers and professionals wishing to set up a business in a systematic way.
12 $
More than just a theoretical book, *From Idea to Market* is intended to be a practical guide for entrepreneurs, students, project leaders, freelancers and professionals wishing to set up a business in a systematic way.
Who is this book for?
For future entrepreneurs who don’t know where to start, project leaders who wish to structure their idea, young entrepreneurs who want to better understand their market, as well as interested students and professionals
More than just a theoretical book, *From Idea to Market* is intended to be a practical guide for entrepreneurs, students, project leaders, freelancers and professionals wishing to set up a business in a systematic way.
Who is this book for?
For future entrepreneurs who don’t know where to start, project leaders who wish to structure their idea, young entrepreneurs who want to better understand their market, as well as interested students and professionals
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